VP, Product - Commerce and Retail Media| Chicago, IL or NYC, NY

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. (https://www.circana.com.)

Role Overview

Circana is seeking an exceptional product leader to build and commercialize the industry’s leading Retail Media solutions. This leader will define the future of Retail Media Network (RMN) measurement, advertiser effectiveness, Audience Targeting, Customer Relationship Management, and AI-powered commerce intelligence.

This leader will establish a scalable media framework and products to support customer relationship management, retail media targeting, measurement and optimization.

Job Responsibilities

Strategic Outcomes

• Create the industry standard for retail media effectiveness measurement.
• Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners.
• Connect audience targeting, customer experience, incrementality, attribution and optimization measurement into a unified platform.
• Drive meaningful software, data, and measurement of revenue growth.
• Establish Circana as the trusted neutral retail media partner across RMNs.

Core Responsibilities

• Own vision, roadmap, investment strategy, and commercialization.
• Lead products spanning lift measurement, benchmarking, media optimization, audience targeting, customer relationship management, AI insights, and analytics. Lead integration of additional measurement capabilities as necessary like match market testing and Market Mix Modeling (MMM)
• Partner with Data Science and Engineering to operationalize audience segmentation, targeting, incrementality, causal inference, and AI
• Build scalable self-service experiences and ecosystem integrations.
• Influence executive clients, retailers, and strategic partners.
• Recruit and develop world-class product talent.

Requirements

Ideal Backgrounds and Experience

• Familiar working knowledge with RMNs like Amazon Ads, Walmart Connect, Sam’s Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective.
• Retail media ecosystem platform knowledge like Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms.
• Commerce and social platform experience and knowledge like TikTok Shop, Meta Commerce, Pinterest or similar organizations.
• Familiar with measurement and analytics offerings like Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI.

Target Candidate Archetype

• Built products used across multiple RMNs.
• Understands advertiser, agency, retailer and platform needs.
• Deep fluency in media, measurement science, CRM and commercialization.
• History of scaling products from concept to market leadership.

Required Qualifications

• 12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media.
• Proven success launching enterprise data, measurement or analytics products.
• Strong executive presence and customer-facing leadership.
• Bachelor’s degree in quantitative discipline; MBA, MS or PhD preferred.

Technical Expertise

• Retail Media Networks
• Incrementality measurement
• Causal inference and econometrics
• Attribution and media optimization
• AI/ML based insights and recommendation systems
• Retail, media and consumer data…