Product Marketing Manager

Overview

HealthEdge® offers AI-powered operational infrastructure for health insurance companies, guaranteeing an enduring financial edge in an increasingly competitive market. We’re experiencing strong market momentum, with a growing number of health plans choosing HealthEdge to modernize their operations and compete more effectively. As we expand, we’re investing in the people who power that growth, making this a pivotal moment to join us and shape the future of healthcare technology. Learn more at HealthEdge.com.

Position Overview:

HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s HealthEdge Source™ products. Reporting to the Director of Product Marketing for Core Solutions (HealthRules Payer, Provider Data Management and HealthEdge Source), this individual would develop and execute marketing plans, commercialization efforts, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. Also, this role provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

About Commercial Excellence:

The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing.  These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility.

Your Impact:

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals.

• Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.

• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.

• Contributes to competitive intelligence findings and insights. Synthesizes information into battle cards designed to inform key stakeholders.

• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.

• Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets.

• Collaborates directly with the product management team to distill key functionality and benefits into core product messages.

• Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.

• Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns.

• Develops customer references, testimonials, and case studies for external and internal use.

• Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.

• Estimates, leads, develops, and directs the work of cross-marketing and HealthEdge Source Business contributors, team leaders, and supervisors. Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals.

• Establishes new processes and procedures that promote clear communication, transparency, and efficiency.

What You Bring:

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare techn…