Digital Product Manager I

Job Summary:

The Digital Product Manager I is responsible for managing digital product(s) from the planning phase through deliverables coordination, execution, communication, and results tracking.

Essential Functions:

• Manage growth and optimization of digital products aimed at driving awareness, engagement, adoption and product maturity based on product goals.
• Develop and Manage digital asset budget.
• Manage to budget with internal partners and contract services or agencies.
• Influence, inform, and engage cross functional teams.
• Provide guidance and strategy across digital products, programs and projects.
• Partner with stakeholders to develop/maintain a backlog for digital initiatives which align with business goals and digital road map(a).
• Work with Supervisor to manage to digital asset budget.
• Effectively and actively communicate successes, challenges, timelines and project needs.
• Manage digital calendar/priorities for digital products and initiatives.
• Manage daily activities with external agencies and IT partners.
• Ensure all digital content has approvals from required stakeholders.
• Provide direction of digital strategy goals, customer experience, digital quality, and product analytics.
• Lead product management of digital asset or service representing the digital team in daily IT Agile meetings and/or similar activities from IT vendors.
• Work with business partners throughout the organization to understand their goals and be able to translate that into work.
• Prioritize, assign and balance work within Agile TFS boards with Scrum, SA and Tech leads acting as Product Owner of digital asset.
• Lead through ambiguity. Employ Lean Management and Design Thinking principles to guide teams through challenges and solutions.
• Help develop product roadmaps and long-term vision for where digital is going. Define and deliver amazing customer experiences.
• Stay on top of emerging digital trends and capabilities.
• Own the customer experience for digital product introducing new capabilities to improve those everyday customer moments.
• Utilize data and technology to elevate the customer experience.
• Ensures digital product meets all regulatory and compliance.
• Evaluate, validate, and communicate the business proposition associated with digital initiatives and digital products.
• Initiate and lead new IoT or digital innovation projects.
• Perform any other job related duties as requested.

Education and Experience:

• Bachelor’s in Marketing, Computer Science, Human Factors, IT, Communications or related field preferred
• Three (3) years of professional experience in digital projects required
• Experience translating business requirements into user experience applications in support of technical specifications required
• Project planning/project management experience is required; experience leading teams and large scale projects preferred
• Digital product owner experience preferred
• HMO or Healthcare industry experience preferred
• Experience in Agile scrum ceremonies-story writing, sprint planning, daily standups and retrospectives preferred

Competencies, Knowledge and Skills:

• Familiarity with desktop and mobile web, android and iOS apps, design, digital quality assurance, digital strategy, user research, prototype and analytic development
• Utilizes design thinking principles and methods
• Knowledge of project management tools and content management software (i.e. TFS, WordPress)
• Knowledge in digital product development
• Knowledge of code languages (HTML, CSS, .NET, C#, Swift, etc.) and back-end infrastructure (web services, API or database development) a plus
• UX, UI and Human Factor experience
• Familiarity of UAT testing digital products
• Troubleshooting and problem solving capabilities
• Solid project planning and management capabilities
• Process and/or workflow planning and design skills
• Information Architecture and Taxonomy familiarity
• Strong knowledge of best practices relative to mobile application and web development
• Proficient in Word, PowerPoint or Keynote, and Excel
• Familiarity with Google Analytics, Firebase or equivalent a plus
• Excellent oral and written communication
• Effective organization and prioritization

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time
• Ability to travel as required by the needs of the department.

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