Senior Director, Product Marketing

Highlights

• Location Remote, US
• Start Date Nov 2, 2026
• Work Location Allows Remote Work

Skills

• Product Marketing

Description About MatrixCare MatrixCare provides software solutions to more than 15,000 providers supporting skilled nursing, senior living and long-term care, life plan communities, and home health and hospice care. A multi-year winner of the Best in KLAS award, MatrixCare is trusted by thousands of facility-based and home-based care organizations to improve provider efficiencies and promote a better quality of life for the people they serve. For more information, visit www.matrixcare.com.

About The Role MatrixCare is seeking an entrepreneurial, strategic, and hands-on Senior Director of Product Marketing to establish, scale, and lead our Product Marketing discipline from the ground up.

This is an essential player-coach role designed for a proactive self-starter and master collaborator. You will define the discipline’s operational frameworks, launch tiers and standards while personally rolling up your sleeves to conduct customer research, craft category-defining positioning, and drive high-impact go-to-market (GTM) motions.

Crucially, you will serve as the strategic linchpin connecting Product Management and our Commercial Field teams (Sales, Account Management, and Field Marketing), synthesizing market realities and customer insights to directly shape our product roadmap and equip the field to win.

What You’ll Do Function Building & Strategic Leadership (The “Coach”)

• Stand Up the Discipline: Design and operationalize the Product Marketing operating model at MatrixCare, including tiered launch frameworks, standardized GTM playbooks, asset governance, and performance metrics.
• Lead and Scale the Team: Initially execute with a hands-on, individual-contributor mindset while charting the multi-year talent roadmap to recruit, mentor, and lead a high-performing product marketing team as the organization expands.
• Cross-Functional Alignment: Act as the primary bridge connecting Product Management, Engineering, Commercial Field teams, Customer Success, and Executive Leadership.

Voice of Customer (VoC), Market Intelligence & Macro Trends

• Conduct Voice of Customer (VoC) Research: Lead structured qualitative and quantitative customer research (customer interviews, advisory boards, user panels, and win/loss analyses) to capture unvarnished market sentiment, operational pain points, and unmet workflow needs.
• Monitor Macro Industry & Technology Trends: Partner with the Clinical Compliance team to track healthcare regulatory updates, reimbursement shifts (e.g., value-based care models), post-acute policy mandates, and disruptive technology trends (e.g., interoperability standards, automation, AI/ML etc.).
• Competitive Intelligence & Battlecards: Systematically audit the competitive landscape, translating intelligence into actionable competitive matrices, objection-handling guides, and dynamic battlecards for field teams.

Strategic Partnership with Product Management

• Inform Strategy & Roadmaps: Channel direct insights from VoC, competitive audits, and macro trend tracking into Product Management to validate product-market fit, refine investment priorities, and influence roadmap development.
• Market Opportunity Sizing: Conduct TAM/SAM sizing and market opportunity assessments for proposed features, add-on modules, and net-new solutions.
• Pricing & Packaging Strategy: Partner with Product and Finance leadership to design, test, and optimize value-based pricing, packaging tiers, and bundling strategies that drive customer lifetime value and expansion.

Messaging, Positioning & Buyer Personas (The “Player”)

• Persona Mastery: Become the organizational authority on post-acute care buyers (C-suite, clinical directors, finance/billing leaders) and daily end users (nurses, care coordinators, administrative staff), mapping their unique decision criteria and buying journeys.
• Differentiated Value Narratives: Transform complex EHR workflows and clinical technologies into clear, resonant, value-driven positioning that differentiates MatrixCare from legacy and emerging competitors.

Go-to-Market (GTM) Motions & Product Launches

• Tailored GTM Motions: Partner closely with Commercial field leadership to define and execute the appropriate GTM motion for every initiative, whether direct enterprise field sales, velocity insi…