Sr. Designer, Creative Systems

About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. In 2026, we were recognized by BuiltIn as a Best Remote Company to Work For, Software Guru’s Best Places to Code, Becker Healthcare Telehealth Companies to Know, and we won a MedTech Breakthrough Award for Best Practice Management Solution Provider.

The Role We’re looking for a Senior Designer, Creative Systems to join our Creative team and help shape how great design gets created, scaled, and maintained across the organization. Reporting to the Associate Creative Director, Web, you’ll be responsible for creating, evolving, and maintaining scalable design systems that help our creative teams work more efficiently while maintaining a high bar for craft and brand expression. You’ll turn creative principles into practical systems, components, templates, and frameworks that make it easier for teams to create high-quality work consistently across channels.

You’ll work closely with Senior Art Directors, the Associate Creative Director of Design, and creative partners across Web, Brand, Marketing, and other functions to translate creative direction into flexible, reusable systems. You’ll help establish the structures, documentation, and governance needed to keep those systems healthy over time, while enabling teams outside of Creative to confidently use them through self-service tools and templates. This role is ideal for a designer who sees systems as a creative opportunity. You understand that a great design system isn’t just a library of components. It’s a way to translate strategy, brand, and design principles into scalable experiences that empower others to create.

Responsibilities

• Create, evolve, and maintain scalable design systems, component libraries, templates, tokens, and modular frameworks across web, email, brand, and marketing experiences.
• Translate creative direction, brand principles, and design strategy into flexible systems that can be consistently applied across channels and use cases.
• Collaborate with the ACD of Web to evolve web design systems and ensure alignment between marketing site experiences, broader creative systems, and brand standards.
• Partner closely with Senior Art Directors and the ACD of Design to develop templates and systemized solutions that extend creative direction while preserving quality and brand expression.
• Identify opportunities to simplify and standardize creative workflows, turning recurring design challenges into scalable system solutions.
• Build intuitive templates and self-service tools that enable marketers and cross-functional partners outside of Creative to create high-quality, on-brand work independently.
• Create clear documentation, usage guidelines, and educational resources that help teams understand and effectively use creative systems and templates.
• Partner with cross-functional stakeholders to understand their needs and translate them into scalable design solutions.
• Ensure systems are flexible enough to support different audiences, channels, formats, and business needs without compromising the integrity of the design or brand.
• Define and maintain quality standards and checks that help ensure system-based creative remains consistent, accessible, and visually compelling.
• Explore AI and emerging creative technologies as tools for improving system scalability, content production, and self-service workflows.
• Experiment with new approaches to creative automation and identify opportunities to incorporate them into sustainable team workflows.
• Contribute to bespoke campaign and marketing creative when needed, particularly when it helps establish new patterns, components, or system capabilities.
• Present systems, templates, and design solutions to creative leadership and cross-functional stakeholders, clearly articulating the thinking behind them and incorporating feedback.
• Stay info…