Product Marketing Manager

About Avolve Avolve is the global market leader in electronic plan review for local governments. We made the INC 5000 2026 list as one of the fastest growing private companies in the US, and our government expertise was acknowledged when we were honored to be the only plan review vendor on the Government Technology’s GovTech 100 list for 2026 – a summary of 100 innovative companies making a significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states. We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team, we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Position Summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function under the direction of Marketing leadership. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities, customer needs, and market intelligence into clear positioning and coordinated go-to-market execution.

The Product Marketing Manager will guide the narrative for Avolve’s product portfolio across the buyer and customer journey. This person will help establish the operating rhythm for launches, equip revenue teams to communicate differentiated value, strengthen partner-facing product marketing, and help customers understand and adopt new capabilities. Success requires equal strength in strategy, research, storytelling, collaboration, and disciplined execution.

Responsibilities The following list outlines key responsibilities and day-to-day activities associated with this role. While it’s not an exhaustive list, it should give you a strong sense of what to expect. Responsibilities may evolve over time based on team needs, individual strengths, and organizational priorities.

Product Positioning, Messaging, and Portfolio Story

• Maintain and evolve positioning, messaging, value propositions, and proof points for Avolve’s product portfolio, priority solutions, and new capabilities.
• Translate technical features and roadmap themes into clear customer outcomes for distinct public-sector personas, departments, use cases, and buying stages.
• Create and maintain foundational messaging frameworks, including audience definitions, problem statements, competitive differentiation, message hierarchies, and approved claims.
• Develop accurate, differentiated product messaging and content aligned with Avolve’s brand and voice.
• Create and maintain competitive briefs, battlecards, objection-handling guidance, and differentiated talk tracks for customer-facing teams.

Go-to-Market Strategy and Launch Excellence

• Develop and manage a rolling product marketing plan aligned with the Director of Marketing’s strategy and connected to roadmap priorities, campaigns, enablement, customer communications, and partner needs.
• Lead go-to-market planning for product launches, releases, packaging changes, integrations, and strategic initiatives from strategy through post-launch review.
• Coordinate launch audiences, deliverables, owners, readiness requirements, timelines, and risks across relevant teams, escalating unresolved issues as needed.

Sales, Customer Success, and Partner Enablement

• Equip Sales and Customer Success with value narratives, discovery guidance, persona-based messaging, presentations, briefs, one-pagers, FAQs, case studies, demos, competitive tools, and objection responses.
• Create customer-fa…