Lead Graphic Designer

Location: Remote | United States only
Time Zones: Central (preferred), Pacific, Central
Portfolio: Required

ABOUT THINKINK

THINKINK is a specialist B2B communications agency working with technology companies across aviation, travel, loyalty, payments, retail, marketing technology and sustainability.

We help companies clarify complex ideas, strengthen their market position, and turn communications into commercial results. Our work spans strategy, PR and media relations, research, thought leadership, content, digital marketing, branding, and design.

DESIGN AT THINKINK

Our creative work is focused on communicating complex ideas clearly, engaging sophisticated business audiences, and supporting client objectives. One day that might mean translating proprietary research into an engaging industry report or infographic. Another might mean developing a visual identity, building a sales presentation, creating a digital campaign, or designing a responsive website experience.

You’ll work across multiple clients, brands, projects and deadlines, often moving between them in the same day at a fast pace while collaborating with strategists, writers, PR professionals, researchers and developers.

It’s a great opportunity for someone who loves taking independent ownership of creative projects and driving the entire design and production process.

THE ROLE

This is a full-time, hands-on role that blends conceptual work, client communications, and routine production design. You’ll develop concepts, present ideas, solve design problems, and execute the work yourself.

You should be equally comfortable discussing creative direction with a client, working through responsive behavior with a developer, and translating complex B2B content into a compelling visual story.

You’ll also need to be comfortable reading client brand guidelines, researching their past and current designs, and creating fresh interpretations within a branded box.

Three things are essential for this role:

Agency experience. You must have worked as part of an established agency team (PR, communications, marketing, advertising, digital or creative) and understand the processes, collaboration, deadlines, client service and changing priorities that come with agency work.

B2B design experience. You must have meaningful experience creating marketing and communications materials for business audiences. We’re not looking for consumer advertising or award-driven campaign work. We’re looking for someone who knows how to make white papers, reports, presentations, thought leadership, websites, campaigns, social content and other B2B materials clear, engaging and creatively distinctive.

Digital-first design expertise. You must know how to design for digital channels from the outset, particularly responsive web and mobile experiences, rather than creating static desktop designs that someone else has to reinterpret for digital use. You understand responsive behavior, information hierarchy, UX considerations, and developer handoff.

Tasks

WHAT YOU’LL DO

Creative Strategy & Concept Development

• Develop creative concepts and visual approaches for THINKINK clients and the THINKINK brand.
• Translate business objectives, communications strategies, research and complex B2B subject matter into a clear visual approach.

Hands-On Design

• Personally design high-quality B2B marketing and communications materials from concept through final delivery.
• Create reports, white papers, research pieces, infographics, and other long-form thought-leadership assets.
• Create and evolve visual identities, brand guides, templates, and design systems.

Digital & Responsive Design

• Design websites, landing pages, and images with responsive behavior in mind from the beginning.
• Create prototypes, mockups and/or other layouts that work effectively across desktop, tablet and mobile rather than relying on developers to reinterpret desktop-only designs.
• Apply sound principles of information hierarchy, usability and user experience to digital work.
• Prepare organized, developer-ready files and provide clear design direction during handoff.

Client Partnership

• Build trusted relationships with clients through strong communication, reliability, and sound creative judgment.
• Present concepts and explain the rationale behind creative recommendations when required.
• Listen to and interpret **c…