Senior Product Marketing Manager - Voice of Customer

We’re Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. Join us and be part of this journey towards greater opportunities and brighter futures.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as “World’s Best Workplaces,” “Best Companies for Career Growth,” and “Best Company Culture,” year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

Concentrix is redefining the future of Voice of Customer (VOC). As the market evolves beyond surveys and measurement, organizations need new ways to unify customer signals, generate actionable insights, and drive business value through AI, analytics, and operational action.

We are seeking a Senior Product Marketing Manager to help shape and communicate this vision to the market while enabling growth across sales, account management, product, and client success teams.

This role sits at the center of our go-to-market strategy, connecting market trends, product innovation, competitive intelligence, sales enablement, and content development to drive awareness, pipeline growth, and client adoption.

The ideal candidate combines strategic thinking with operational execution and is equally comfortable developing positioning, building executive-ready content, managing product launches, enabling sellers, and leveraging AI-powered tools to scale marketing impact.

What you will do in this role

In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet.

Product & Solution Positioning

• Develop messaging, positioning, and value propositions for our VOC and CX solutions.
• Translate complex platform capabilities and services into compelling business narratives.
• Maintain competitive positioning against platform providers and emerging AI-enabled customer intelligence solutions.
• Partner with product leaders to articulate roadmap investments and innovation stories.

Go-to-Market Strategy

• Support launch planning for platform enhancements, new offerings, and strategic initiatives.
• Develop campaign themes, buyer journeys, and audience-specific messaging frameworks.
• Partner with growth marketing and demand generation teams to align campaigns with product priorities.
• Collaborate with sales leadership to ensure GTM motions support revenue objectives.

Sales Enablement & Solutioning

• Create and maintain sales materials including:

o First-strike presentations

o Solution overviews

o Competitive battlecards

o Proposal content

o Case studies

o Executive briefing materials

• Support strategic pursuits with tailored messaging and value articulation.
• Partner with account teams to identify and scale best practices across client engagements.

Content Strategy & Knowledge Management

• Develop a scalable content architecture that supports marketing, sales, and client-facing teams.
• Own the lifecycle of core product marketing assets from creation through adoption.
• Leverage AI-powered knowledge management tools to improve content discovery, reuse, and productivity.
• Establish processes that transform subject matter expertise into repeatable commercial assets.

Market Intelligence & Thought Leadership

• Monitor market trends across VOC, CX, AI, analytics, customer intelligence, and experience management.
• Conduct competitive analysis and deliver insights to leadership and go-to-market teams.
• Help develop thought leadership content that positions Concentrix as a leader in the evolving customer intelligence market.
• Support analyst engagement and industry benchmarking initiatives.

Performance & Optimization

• Measure adoption and effectiveness of sales enablement and product marketing assets.
• Track content utilization, campaign performance, and commercial impact.
• Continuously improve messaging and enablement based on market feedback and performance insig…