Freelance Social Media content Creator- Product Videos

Novel Brands develops practical, problem-solving products for the home, sold on Amazon, Walmart.com, TikTok Shop, and in retailers such as Ace Hardware. Our focus right now is Plungeroo: tool-free fixes for sinks, tubs, and drains, including SinkSavior™, TubDaddy™, DrainHero™, and PocketPlunger™.

Our tagline says it best: plumbing without the plumber. As Plungeroo expands into more physical retail stores, we want people to walk down the home aisle, see Plungeroo, and already know the name.

The Role

We’re building a small team of paid creators who can make Plungeroo memorable, not just explained. Think relatable, hook-driven videos, street interviews, and strong demos that turn the frustration of a clogged drain or a broken stopper into a 2-minute, sub-$20 quick win.

The products still need to be the hero. Every video should show the product working, like the satisfying press-and-click of our ClickLock™ seal. Think of the Waterpik corn demo, Flex Seal, or Blendtec’s “Will It Blend?”, made for TikTok and Reels, without feeling like an infomercial.

This is a light, on-call commitment. When we have a video to make, we’ll send you the product and a short brief. You concept, film, edit, and deliver. It’s a good fit if you want occasional, paid creative work that fits around school or another job.

What You’ll Do

• Pitch, film, and edit short-form videos (15–60 seconds), including product demos, street interviews, trend-based content, and storytelling videos, for TikTok, Instagram, Amazon, and paid ads
• Come up with your own concepts for showing what Plungeroo products do
• Be on camera, or film your hands using the product, depending on the concept
• Always show the product working on camera
• Turn everyday home-repair frustration into engaging content without making the viewer feel dumb
• Help develop recurring formats: one strong idea that carries across several videos and becomes recognizable as Plungeroo
• Work from our Brand Voice Guide and Content Brief, and make revisions based on feedback
• Reply to requests within 24–48 hours and deliver first drafts within 5 business days of receiving the product and brief

A few concepts we’re already excited about:

• The $250 plumber call: a jammed stopper, a plumber quote on speakerphone, then a sub-$20, 2-minute fix
• Renter upgrades: “Things in my apartment that look like a $10,000 remodel but cost under $20”
• Street quiz: “Plumbing part or alien technology?” Show people a brass plumbing assembly and a SinkSavior™ and capture their reactions

What We’re Looking For

Required:

• 18 or older
• Samples of short-form video you created, such as product, brand, or lifestyle content (school projects, class assignments, and personal TikToks or Reels all count)
• Strong sense of hooks, pacing, social media trends, and what makes short-form content engaging
• Comfortable on camera or filming your hands using products at home
• Able to handle the full process: concept, filming, and editing
• Reliable communication and on-time delivery

Helpful but not required:

• Marketing, advertising, communications, film/video production, digital media, graphic design, or a related field. Current students and recent graduates are encouraged to apply.
• Experience making ad creative or UGC for consumer brands, or with TikTok Shop or Amazon content
• Experience with street interviews or getting people on camera
• Comfort bringing other people on camera, such as friends or roommates
• Video editing in CapCut, Premiere, or similar

How It Works

• Paid test video: start with 1 paid video from a short brief. Choose a product demo, a street interview, or a concept of your own.
• After the test: strong fits pitch a series concept, one idea carried across 3–4 connected videos for different products, and join our ongoing creator rotation.
• Products: we ship them to you, and you keep them.
• Usage: Novel Brands owns the final videos and may use them on our listings, social channels, and paid ads.

To Apply

Please include:

• 2–3 samples of video content you’ve created (product or brand content preferred)
• A few sentences on Plungeroo (find us on Amazon or TikTok Shop): what stands out, what doesn’t land, and how you’d approach content for the brand
• One video idea for Plungeroo in 2–3 sentences

Pay: $20.00 - $30.00 per hour

Expected hours: No more than 10.0 per week

Benefits:

• Flexible schedule

Work Location: Remote