Marketing Technology & Consumer Data Product Manager - CRM Governance

Department:

10103 Enterprise Corporate - Consumer Experience, Insights & Analytics

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

Schedule Details/Additional Information:

• Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
• Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).
• No relocation, No Sponsorship or transfer of visa for this position now or in the future.

Pay Range:

$54.90 - $82.35

Major Responsibilities:

Product Domain Ownership

• Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
• Define and enforce accountability for product performance, adoption, and outcomes
• Serve as the business owner for product capabilities and associated platforms

Product & Platform Leadership

• Define product roadmap, priorities, and success measures aligned to business objectives
• Lead platform and capability evolution, ensuring scalability, integration, and sustainability
• Ensure product capabilities are aligned with enterprise architecture, data, and governance standards

Execution Oversight & Delivery

• Oversee backlog prioritization, intake processes, and delivery execution across the product domain
• Ensure product capabilities are delivered on time, meet requirements, and scale effectively
• Remove barriers and drive alignment across cross-functional teams

Operational Excellence & Performance

• Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption
• Identify gaps, risks, and inefficiencies and lead remediation efforts
• Ensure documentation, operating procedures, and process standardization across the domain

Enterprise Partnership & Influence

• Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders
• Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations
• Represent the product domain in governance forums, strategic initiatives, and technology discussion

Team Leadership & Development

• Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability
• Lead or participate in committee work
• Coach team members to develop deep product, platform, and operational expertise

Education:

Bachelor’s degree in Business, Marketing, Information Systems, or related field required

Certification / Registration / License:

None Required.

Work Experience:

• 5+ years of experience in product management, marketing technology, consumer data, or related fields
• Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
• Experience establishing operating models and driving enterprise-scale outcomes
• Leading major product domains

Knowledge / Skills / Abilities:

• Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
• Ability to translate business strategy into scalable product capabilities and operating models
• Proven ability to lead cross-functional teams in complex, matrixed environments
• Strong analytical, problem-solving, and decision-making skills
• Executive-level communication and influence skills
• High ownership mindset with accountability for outcomes

Preferred Job Requirements

Certification / Registration / License

• Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)
• Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred

Experience

• Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
• Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
• Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
• Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
• Experience partnering with …